How to Increase Online Sales In Nigeria– The Best Ways
Having worked with variety of companies and I’ve learned a few things about how to how to increase online sales.
You need an effective strategy that evolves over time as your business and your customers change.
Sometimes growth is not always consistent. Customers are spending more money online but, they’re not necessarily spending more money with your business. Even an industry giant in Nigeria like Jumia sees peaks and valleys
If you want more peaks than valleys, you have to pay attention to data and research. You also have to focus on the needs of your customers over the needs of your business.
That’s why I give advice to offer free consultancy services to establish my brand, spread brand awareness, gain trust, and build relationships with potential customers.
Plus, I’m encouraging reciprocity. If I’m generous with my time and knowledge, customers often become generous with their cash. They want me to help them achieve the same results I’ve gotten from my strategies.
You can do the same with anything that could call the attention of a potential customer. It’s just one way to get more online sales fast. I’ve also gathered a list of other principles you can try.
Steps you should try in order to boost online Sales
Trust really matters in business, if you don’t believe that trust matters in business, consider the number of companies that have experienced huge financial losses subsequent to data breaches. The average data breach costs a company about $3.6 million.
CSO contributor Michelle Drolet notes, “Breaches will happen, but how you act to mitigate them has a very real impact on the bottom line.” If you can rebuild trust after it’s broken, you won’t suffer the same financial loss. Firms like Cafe Central don’t joke with that term trust as a restaurant
The same goes for any breach of trust. When you break promises to your customers, provide false information, or fail to publish credible content, you lose trust.
How do you build trust? There are a few best practices to follow.
- Keep your word: Don’t make promises you can’t keep.
- Post trust badges: Use SSL certificate badges and similar signs of trust.
- Remain transparent: Provide insights into your company’s inner workings.
- Respond to customers: Answer help requests and customer support questions.
- Admit mistakes: Don’t try to cover things up. Tell people how you’ll fix it.
- Publish case studies: Show how you’ve achieved great things.
- Cite sources in content: Give credit where it’s due.
Focus on these best practices to create trust between you and your customers. You might see your revenue elevate as a result.
Focus on your target audience
Understanding how to make more sales online requires figuring out exactly what your target market needs and wants.
Let’s say that you sell cooking utensils. A single mom might have many pain points in the kitchen, such as a lack of room for storage. If you have smaller tools built for smaller kitchens, or combination tools that take up less space, you could easily market to that buyer persona.
Incorporate product videos
Product photos are great, especially if they’re professionally shot. However, product videos can encourage customers to put even more merchandise in their virtual baskets.
You don’t have to create a video for every product you sell. You could focus on your one or two bestsellers.
Additionally, depending on whether you’re a product- or service-oriented business, you could create explainer, demo, how-to, or testimonial videos.
According to Switch Video, you shouldn’t just confine your videos to your website or YouTube.
In fact, incorporating video in emails can drive click-through rates up by as much as 300 percent, and 70 percent of marketers who responded to one survey cited video as the number-one factor attributed to increased conversions.
You don’t need movie-production-quality equipment. In fact, you can create a product video using nothing more than a white sheet as a backdrop and your smartphone’s camera.
However, if you want better quality, you can find a local studio in which to record. You can also find video editors on sites like Fiverr who can perfect your video at a low price.
Deploy live chat or chat bot
Live chat allows your customers to interact directly with you or a chat bot. Either way, they can ask pressing questions about your products or services and get answers in real time.
Most live chat boxes look just like the instant messenger interfaces of old. They allow back-and-forth conversations, but between brands and consumers rather than friends.
Offer a guarantee
Satisfaction guaranteed — it’s not just a power ballad. Many online businesses use guarantees to help generate more sales.
Land’s End, a major online retailer, names its satisfaction guarantee as one of its core values. That’s how important the guarantee is to how the company does business.
There’s a reason for this.
When your product and service is guaranteed, you reduce at least part of the risk in purchasing the item. Your customer doesn’t have to worry about common objections, such as whether or not they’ll like it or if it will hold up.
However, it goes further than that.
First, a guarantee sends the strong message that you stand behind your product or service. You’re willing to guarantee it because you believe in its efficacy.
Second, customers often don’t return products even if they’re dissatisfied. It takes time and effort to box up a product, buy a shipping label, arrange for the return, and check the Visa bill for the chargeback.
Even if someone does return the product, you’ve created goodwill. And besides, nearly 70 percent of consumers won’t buy a product before looking at the returns page. If you have a guarantee, you’ll generate immediate trust.
Get a Website
Your customers expects to be able to find information about your company online. In fact, most consumers now do research online before they make a purchase, even if it’s to buy something from their local shop.
If you don’t have a website, you’re sending a message that your business is stuck in the Dark Ages, or that you’re not interested in finding new customers—and neither of these are messages that you probably want to be sending.
Improve your website’s user experience
Many aspects of your website like page layout, mobile responsiveness, and form design can influence the way a potential customer understands and navigates your website. At Kingscliq we have professional UI/UX designers who could help you with the user experience of visitors to your website.
You can make decisions about call-to-action placement, content length, sidebar inclusion, and navigation placement, among many other things. When you understand how people interpret and interact with your site, you can make more informed decisions.
Remove friction-creating elements on checkout pages
When a customer gets to the checkout page, you don’t want anything to get in his or her way. If the customer gets distracted, irritated, or confused, you might lose a sale.
For instance, many sites force you to create an account before you can purchase a product. For an e-commerce store, this might result in cart abandonment.
Keep Your Followers Engaged On Social Media
Engagement is one of the most important metrics to track when it comes to increasing online sales. Your engagement is the amount of interaction you get from your subscribers, followers, and fans.
Examples of engagement could include the following:
- Blog comments
- Responses to social media posts
- Email replies
- Answers to polls and surveys
- Facebook likes
It’s easy to track engagement on social media channels. Facebook Insights, for instance, will let you track engagement by post.
While tracking your followers’ engagement with you matters, so does your engagement with others. How often do you comment on blogs in your industry? When people leave comments on your Facebook posts, do you respond?
Simply answering, “Thanks, glad you enjoyed it,” to a comment that praises your latest blog post can spawn conversions. People know you appreciate them, so they become fans. Eventually, they might become customers.
Understanding how to increase online sales is simply a matter of knowing your audience and building a strong relationship with them. If you have a great product or service and you provide commendable customer service, you can boost your sales.
I’ve shown you several great techniques with which to increase your sales online.
It also helps to nurture your email list by providing unique incentives. Test pop-ups to see how they impact your conversion levels, and respond to your followers any time they reach out to you.
Most importantly, collect and analyze as much data as possible.
If you’re consistent with these techniques, you can increase online sales consistently.